Ladbrokes Poker Makes Switch to Partypoker as Season of Change Gets Underway

May 13th, 2020 | by Greg Shaun

Ladbrokes Poker is now part of the Partypoker Network, two years after GVC Holdings acquired the British betting and gaming company.

Ladbrokes Poker has made the move to Partypoker Network, two years after being bought by GVC Holdings. (Image: Ladbrokes Poker)

The migration took place on May 12, which means all Ladbrokes customers will no longer compete against players on the iPoker Network.

Instead, they will have access to the Partypoker Network, including its software, cash games and tournaments.

Party Time for Ladbrokes Poker

Ladbrokes’ move from iPoker to Partypoker has been in the pipeline for a while. Its sister site, Coral Poker, moved over in January. That switch was meant to take place in December 2019 but ran into a delay.

With that process complete, GVC started the process of integrating Ladbrokes Poker into its network. The migration appears to have gone according to plan as players are now being instructed to download a new game client.

However, one customer has raised a concern. Posting on 2+2, papiasA said their loyalty points have disappeared.

“They refused to convert my hard earned poker points to cash as they say they expired. They pretend that they send an email yesterday 4 hours before the expiration, which didn’t mention anything about poker points expiry. This was a huge hit for me since I was planning to convert all my points next week when I was going to withdraw money,” papiasA wrote on May 12.

This may be an isolated incident but the fact remains all Ladbrokes Poker players will now ply their trade on a new network.

All Change in Online Poker this Year

The switch signals a season of change within the online poker community. While the iPoker Network has lost another high-profile name, it’s set to welcome more in the coming days.

As the Microgaming Poker Network (MPN) prepares to close, its remaining sites are looking towards the future. Some are likely to fold, although there have been no official announcements at this point.

OlyBet made the leap in April, switching from MPN to emerging force GGPoker Network. Last week, reports surfaced that Grosvenor Poker will be moving to iPoker in the coming days. An official announcement is pending, but a statement given to media site PRO confirmed the news.

The MPN exodus is also set to send another six sites across to iPoker, something that could help the network climb the rankings.

Although it was once the biggest names in the industry, iPoker has slipped over the years. At present, it currently sits outside of the top ten busiest networks in the world.

Losing Ladbrokes Poker won’t help that, but the arrival of Grosvenor is a positive. What’s more, with others incoming, traffic on the network should increase. For all concerned, the changes are set to reinvigorate the industry and give players new options for 2020.