GGPoker and Fedor Holz Create New Opportunities for Newbies

May 4th, 2020 | by Jason Reynolds

GGPoker has bagged another high stakes ambassador in the form of 2018 WSOP Big One for One Drop runner-up Fedor Holz.

Fedor Holz is now a GGPoker Ambassador and will use his profile and training site to give more value to his sponsor’s community. (Image: Twitter/Fedor Holz)

The German pro has more than $32 million live earnings, as well as a string of championship titles. As well as bringing these credential to Team GGPoker, Holz is co-founder training site Pokercode.

The new sponsorship deal will see members of both sites enjoy a series of mutually beneficial promotions in the coming months.

GGPoker Continues to Make Moves

GGPoker announced its latest recruit on May 4. The deal marks the third high-profile signing in as many weeks. In an effort to expand beyond its Asian roots, the site drafted Bertrand Grospellier and retired tennis star Boris Becker in April.

Those deals followed partnerships with Daniel Negreanu, Bryn Kenney, and Brazilian pro Felipe Ramos. With a growing roster of international stars, GGPoker has become one of the biggest movers of 2020.

In tandem with new ambassadors, GGPoker is hosting the WSOP Super Circuit. The online festival got underway on May 3 and will give away at least $100 million. As well as a record-breaking guarantee, the online series has 18 WSOP Circuit rings up for grabs.

Holz will take part in the event alongside his fellow teammates. However, his association with GGPoker will also open new doors for aspiring pros.

Through the partnership, GGPoker members will get access to Pokercode’s coaching content. Likewise, Pokercode users will be benefit from a selection of crossover promotions from GGPoker.

New Ways to Engage New Sign-Ups

The deal will allow GGPoker to not only provide added value to existing customers but nurture new talent. With coronavirus lockdowns bringing fresh blood into the industry, online operators will want to retain as many recent sign-ups as possible.

Offering easy access to training material is an effective long-term strategy that’s been used in poker before. Full Tilt adopted a similar tactic in 2008 by working with CardRunners, while PokerStars has long hosted its own coaching content.

When lockdown rules are relaxed, online poker activity is likely to fall from the highs of recent weeks. With people allowed outside to socialize and the summer approaching, a lull is expected.

However, if poker sites can find a way to keep newbies engaged, it will help the industry enjoy a successful 2020. For GGPoker, the current strategy of creating mega prizepools and signing some of the game’s top player is its way of keeping customers interested.