Arlie Shaban has moved another step closer to winning a $30,000 PokerStars Platinum Pass after completing the eighth 12 Labors of Arlie challenge.
Before embarking on his latest poker test, the Canadian had to decipher another cryptic message from PokerStars. After noting the reference to Hercules and the Mares of Diomedes, Shaban deduced that H.O.R.S.E. was going to be the game of choice.
Saddle Up and Cash
Specifically, the proverbial poker gods wanted the Twitch streamer to cash in a H.O.R.S.E. tournament within five days of receiving his instructions. Although the seventh 12 Labors of Arlie challenge ended with a visit to the emergency room, Shaban got back in the saddle and put his mixed game skills to the test.
Despite not knowing all the games involved in H.O.R.S.E., the former Big Brother Canada contestant was able to mix it up like a pro after just two days at the virtual felt. Using wisdom gleaned from Daniel Negreanu in a previous challenge, Shaban made it second time lucky during November 19 live stream.
After busting his first attempt, Shaban made into the top 31 players of a $4.40 H.O.R.S.E. tournament on PokerStars. In completing his eighth 12 Labors of Arlie task, the Twitch personality performed an impromptu dance as he took another step towards winning a $30,000 Platinum Pass.
Tapping into New Revenue Streams
By giving Shaban a chance to play in the 2019 Players NL Hold’em Championship, PokerStars is using the promotion to open up new revenue streams. Prior to becoming the eponymous hero in the 12 Labors of Arlie Challenge, Shaban was carving out a niche for himself on Twitch.
Buoyed by his appearance on Canadian TV, the streamer built up a following by performing a number of quirky feats. His most outlandish feat occured in March 2018 when he streamed 1,000 hours of poker over 125 consecutive days.
That performance not only made him a social media star but opened up the doors to a collaboration with PokerStars. Through this partnership, PokerStars is using the 12 Labors of Arlie Challenge to forge links with the Twitch community and persuade new players to ante-up.
For Shaban, there are now just four tasks left to complete before he gets to play in the biggest tournament of his life.